Craft soda company Wild Bill’s launched a franchising program exclusively for veterans Nov. 8, offering discounted franchise fees and special financing on equipment.
For nearly 20 years, the company has traveled the country with its western-themed wagons, popping up at fairs, festivals and conventions. The Sarsaparilla, Birch Beer, Orange Cream and Butterscotch sodas have been served to more than a million people, according to the company.
“The operational nature of Wild Bill’s traveling Wild West themed pop-up retail activations is a perfect fit for veterans aspiring to apply their military talent to pursue a life as entrepreneurs,” said owner Michael Quilty, a U.S. Navy veteran. “Today, we’re proud to further our commitment of helping our nation’s heroes make the transition from the military into successful civilian careers through our new Wild Bill’s Veteran Franchise Program.”
According to a news release, operational planning, staffing, and equipment logistics are some of the technical abilities that the company leverages at the events where its products are sold, and said skills are “are very translatable for veterans who have planned large-scale operations.”