Veteran- and family-owned and operated Wild Bill’s Soda Pop Co. has selected Big Block as its creative agency of record as the Millington-based soda and metal mug slinging company embarks on a full rebrand.
Big Block said plans for the revamp will occur in multiple phases, including a new website streamlined with Wild Bill’s social media profiles and presence, video assets produced by Big Block, experiential campaigns, and strategic partnerships to build brand relationships and develop partnerships.
Wild Bill’s prides itself for focusing on “experiences and communities,” and is known for its collectible metal mugs from appearances at events throughout the country. For example, you can find them this weekend in Atlantic City for the NJ Horror Con and Film Festival.
The company is also known for its veterans advocacy work. Wild Bill’s partners with the Warrior Reunion Foundation, a nonprofit founded by Wild Bill President James Ferguson and Director of Operations Drew St. Cyr.
“From day one we knew the Wild Bill’s experience was about much more than soda, and with the support of Big Block we look forward to leveraging the unique capabilities of our team through brand partnerships with those seeking an unforgettable activation and enduring brand impressions, infused with a taste of nostalgia,” Ferguson said in a prepared statement.
“Big Block’s specialty is cross-platform storytelling for brands, and we’re excited to partner with an iconic company like Wild Bill’s to go under the hood for a complete reimagining of their brand, taking activations to the next level both online and on the ground,” said Joe DiMuro, Big Block Chief Growth Officer. “This is a unique opportunity for Big Block to engage new generations of Wild Bill’s fans and immerse the brand into the future of entertainment.”
Creative services company Big Block is a subsidiary of Big Block Capital Group.