Airport retailer Stellar Partners Inc. on Jan. 17 said it opened the first permanent WIRED Store in Newark Liberty International Airport (EWR).
“For more than a decade now, WIRED’s annual pop-up shops have been hugely successful and popular with our audience,” said WIRED Editor in Chief Nick Thompson. “We’re proud of the reputation that our temporary stores have built, and this permanent location will build on that by providing a place where consumers can touch and see the products they read about every day.”
Travelers will find products recommended by WIRED editors, such as headphones and earbuds from Beats, Sony and Master & Dynamic; backpacks from Peak Design; and smart speakers from JBL.
The teams will continue this collaboration to ensure EWR travelers always have the most current and desirable tech gear on the market. Additionally, shoppers will be able to pick up copies of WIRED magazine and have the opportunity to receive discounts on future subscriptions.
“We are extremely pleased to work in such close partnership with the Condé Nast and WIRED teams to bring the innovative WIRED retail store to life,” said Stellar Vice President of Business Development & Strategic Alliances Yasmin Sheriff. “This partnership means an exciting new retail experience for travelers.”