Women’s retailer Splendid will make its East Coast debut at Bergen Town Center in Paramus. – SPLENDID
Women’s clothing retailer Splendid will open its first East Coast outlet at Bergen Town Center in Paramus.
The 2,331-square-foot store is set to debut this fall after Splendid signed a lease with Urban Edge Properties, according to an Aug. 3 announcement.
“Splendid is a highly-desired brand for the Bergen Town Center customer and adds a terrific new option to our apparel line-up,” said Chris Weilminster, executive vice president and chief operating officer for Urban Edge. “By choosing this location for their first East Coast outlet, their team is validating our belief that this property is a top regional shopping destination.”
Bergen Town Center is home to retailers including Whole Foods, Target and CVS.
“We are excited to open our first Splendid outlet location on the East Coast at Bergen Town Center,” says Jim Walters, vice president of retail for Splendid. “This opening will allow us to better serve our community and introduce new customers to the Splendid brand. We’re planning a unique product offering that will be special to this store and community and look forward to making Bergen County our new home.”
