WorkWave acquires customer service platform Slingshot

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WorkWave in Holmdel acquired Utah-based customer service software provider Slingshot, the company announced May 10.

The acquisition furthers WorkWave’s mission to drive every aspect of its field services clients’ businesses to new levels of success.

“The need to grow their business—to attract, retain, and maximize each customer relationship—is what keeps every field service owner and executive awake at night. Slingshot is not just the market leader at helping its customers grow, it is the only organization of its kind in our industry that has a proven track record of using omnichannel communication software to close more deals for its customers,” says Chief Executive Officer David Giannetto in a prepared statement. “By bringing such an outstanding organization into WorkWave, we will be able to provide unique integrations into our solutions that will increase the unparalleled advantage our customers have over their competition, reinforcing that WorkWave is the premier partner to service organizations.”

Slingshot delivers call center software capable of interacting with customers across multiple methods including phone, SMS, email, and chatbot 24 hours a day.

Research has shown that residential service purchased by homeowners is still driven primarily by the need for human interaction in the sales process: With Slingshot, customers can boost conversion rates 60% by responding to leads via different methods and convert calls after normal business hours, when more than 25% of field service sales occur, according to the announcement.

Slingshot CEO Jon Soldan is now senior vice president of Slingshot operations for WorkWave.

Financial terms of the agreement were not disclosed.