Tinton Falls-based World Insurance Associates LLC (WIA), on Aug. 9 announced a company rebrand – complete with the unveiling of a new logo, visual identity and website. The rebrand comes on the heels of adding new product lines, including an entire human capital management suite, as well as expanding its leadership team.
“We have been growing our business for the past 10 years which presented us with an opportunity to establish a more compelling brand that differentiates us in the marketplace and clearly affirms the value our clients can expect when working with us,” said Chief Executive Officer Rich Eknoian. “Our brand was built on trust, accessibility and industry expertise. This rebrand is a major milestone in our evolution as we further crystalize who we are for our clients and partners.”
World’s new logo is a modern evolution from the previous emblem with the two arcs that comprise the “O” symbolizing the two components of the new tagline – “Large Resources, Local Relationships” – WIA’s differentiator in the marketplace, according to the company. It represents the idea of getting the best of both worlds.
“World is going through a rapid growth spurt and the 10-year-old brand was no longer a strong representation of our values,” said Jean Wiskowski, chief marketing officer. “This was the right time to listen to our clients and really think about how we want to be perceived in the market, and to align the brand with that ethos.”
Separately, the insurance brokerage announced Aug. 6 and Aug. 9 that it acquired Governor Insurance Agency (Governor Insurance) of Vienna, Ohio and McFarlin Insurance Agency LLP (McFarlin) of Columbia, Md. on Aug. 1, 2021.
Terms of either transaction were not disclosed.
Governor Insurance was founded as a personal lines property and casualty agency in 1947 and was purchased by Robert Thompson Sr. in 1967. The agency began offering dog grooming insurance in 1986, and soon decided to commit to continuing down this path– advertising in pet trade journals and participating in trade shows. Robert “Bob” Thompson Jr., along with his two brothers, acquired Governor Insurance from their father in 1992.
Today Governor Insurance is owned solely by Bob Thompson Jr. and continues to develop specialized packages for Pet Grooming Insurance, Mobile Dog Grooming Insurance, Boarding Kennel Insurance, Doggie Day Care Insurance, Mobile Veterinarian Insurance, Humane Shelter and Rescue Insurance.
Giordano, Halleran & Ciesla provided legal counsel to WIA, and MarshBerry advised the company on the transaction. Basi Basi & Associates provided legal counsel to Governor Insurance Agency and Agency Brokerage Consultants advised it on the transaction. No other advisors, diligence firms or legal counsel were disclosed.
Regarding the acquisition of McFarlin, the retail insurance agency was headquartered in the Baltimore-Washington Metro area over 80 years ago and has the in-house capability to address a wide range of client insurance needs, including large commercial accounts, contract surety bonding, group life and health plans, and personal lines coverages.
Giordano, Halleran & Ciesla provided legal counsel to WIA, and Mystic Capital Advisors Group advised them on the transaction. Satin and Lee Law provided legal counsel to McFarlin Insurance Agency and Sica Fletcher advised them on the transaction. No other advisors, diligence firms or legal counsel were disclosed.
Since its founding in 2012, WIA has completed 109 acquisitions and serves its customers from more than 129 offices in the U.S.
Editor’s Note: This article was updated on Aug. 9, 2021 at 12:19 p.m. to add the acquisition of McFarlin Insurance Agency LLP (McFarlin) of Columbia, Md.
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