Wyndham named Official Hotel Partner of Minor League Baseball

Wyndham Hotels & Resorts wants to take you out to the ballgame.

The Parsippany-based hotel franchisor was named the Official Hotel Partner of Minor League Baseball as part of a new multi-season partnership.

Under the agreement announced March 29, the award-winning Wyndham Rewards program becomes MiLB’s Official Hotel Loyalty Partner, bringing the offering into 120 ballparks, driving new hotel stays while unlocking one-of-a-kind member experiences.

Through the new relationship, Wyndham Rewards members will be able to redeem points for perks including tickets to Minor League games; one-of-a-kind experiences, such as throwing a first pitch; behind-the-scenes ballpark tours and batting practice field access.

The partnership with Minor League Baseball also includes a series of additional touchpoints designed to raise visibility of the program among fans while simplifying travel to and from their favorite Minor League games, according to Wyndham.

These include a heavy presence at more than 8,000 scheduled games in the form of branded stadium features, sponsorship of Minor League Baseball’s Official Ballpark Guides, a robust social and digital media presence, and Wyndham booking links on MiLB.com as well as all 120 Minor League Baseball Club sites.

The deal also carries additional benefits for Wyndham, the most notable being that official MiLB League travel will include stays at franchise hotels. Franchisees will also have access to all team logos, allowing for cross marketing opportunities between hotels and their local Minor League team.

Altogether, Wyndham boasts 9,100 hotels across 95 countries on six continents and has a portfolio of 23 brands, including Ramada, Super 8, Days Inn, La Quinta, Hawthorn Suites, Trademark Collection and Wyndham.

Named the No. 1 hotel loyalty program by readers of USA Today, Wyndham Rewards is the only hotel loyalty program offering members a guaranteed 1,000 points with every qualified stay.

The program’s levels, which are among the most attainable in travel, allow members to unlock benefits like a preferred room, late checkout, accelerated earning, suite upgrades and more.

It also offers members access to a growing redemption portfolio of more than 50,000 hotels, vacation club resorts and rentals around the world.

“Minor League Baseball has been grooming and celebrating the sport’s next-generation of stars for decades, all while entertaining fans and helping families make memories that last a lifetime,” said Dana Rosenberg, senior vice president of marketing at Wyndham Hotels & Resorts. “Our partnership brings guests and members closer to something we already know they love, and in doing so, makes it easier than ever for them to unlock new value and experiences with Wyndham and Wyndham Rewards.”

She added, “This is an incredibly rich and detailed partnership, one that brings immense value not just for Wyndham Rewards, but Wyndham’s thousands of hotel franchisees who are the heart of everything we do.”