Parsippany-based Wyndham Hotels & Resorts Inc. announced Wednesday that it has reacquired exclusive direct franchising rights for its Days Inn brand for the People’s Republic of China.
According to Wyndham, the Days Inn portfolio in China consists of over 70 economy, midscale and upscale hotels encompassing more than 12,500 rooms.
The reacquisition of the direct franchising rights was effected through the termination of the master license agreement between Wyndham Hotels and its master licensee for the Days Inn system in China. The obtainment of the Days Inn brand also aligns with Wyndham Hotels’ strategy to grow its direct-franchising operations in emerging markets, the company said in a release.
