New Jerseyans can now digitally purchase lottery tickets through Lotto.com, which launched in partnership with QuickChek June 3.
Lotto.com is the first digital platform for buying lottery tickets on any device, with no app download or deposit required. Headquartered in Jersey City, it’s only the second licensed lottery courier in the country.
The company aims to modernize how the lottery is played while increasing its benefit to the public by aiding state funding and bolstering the proceeds that benefit many New Jersey residents including teachers, police and fire personnel, and other public employees.
The website’s exclusive brick-and-mortar partnership with QuickChek aims to spread awareness of the tech startup through the gas and convenience chain’s 138 New Jersey stores.
“Our team is here to promote the lottery in a way no one else imagined – a digital-first user-centric way that requires no app downloads or deposits,” said Thomas Metzger, chief executive officer of Lotto.com Inc., in a prepared statement “At Lotto.com we are on a mission to increase contributions to good causes, tying them to every ticket sold. To help us achieve this, we’ve partnered with QuickChek, a leader in convenience and service. Coupling this offering with our best-in-class lottery distribution platform, we are able to deliver a seamless online experience for players in the most secure way possible.”
Websites, not apps, remain the most popular channel for making an online purchase, with 57% of e-commerce sales in the country happening outside of apps, according to Statista.
“We are no stranger to today’s digital world as we have been providing consumers with convenience through mobile ordering, our mobile rewards app, and the ability to order delivery online,” said QuickChek Vice President of Marketing and Operations Don Leech in a prepared statement. “Our partnership with Lotto.com will enable us to further meet the needs of consumers who prefer to shop and play online.”
As in person at the gas station, lottery players can pick their lucky numbers manually or utilize the platform’s Quick Pick random number generator. Unlike playing the paper lottery, though, lost tickets can’t result in lost fortune: In the digital world, if you buy it, you own it. Players will be notified if and when they win.
According to Statista, lottery sales in the U.S. reached almost $90 billion in 2020, with nearly $27 billion distributed among community programs and other good causes.