Berlin-based A.C. Moore Arts and Crafts, a specialty retailer which operates 135 brick and mortar stores across the East Coast, announced two major investments in the coming year.Berlin-based A.C. Moore Arts and Crafts, a specialty retailer which operates 135 brick and mortar stores across the East Coast, announced two major investments in the coming year.

Nicole Crafts LLC, parent company of A.C. Moore Inc., has acquired e-commerce company Blitsy, an online retailer of arts and crafts products, and secured and exclusive partnership as part of a major investment in the handcraft marketing Zibbet.

Blitsy will open as an independent subsidiary of Nicole Crafts LLC and remain based in Chicago. A.C. Moore will leverage Blitsy’s e-commerce capabilities and relaunch acmoore.com in 2018.

“We are joining the A.C. Moore family because there is a huge opportunity to utilize each other’s strengths and move faster toward our vision of delivering a truly rewarding and holistic experience to customers, teammates, and brand partners,” said Ross Petersen, co-founder and CEO of Blitsy. “Together we will drive value, excitement and innovation that the arts and crafts industry has never seen before.”

Financial terms were not disclosed.