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Arizona Beverages is transforming its Keasbey manufacturing facility into an immersive factory tour experience.

Slated to begin in mid-October, the free 30-minute tour of the 70-acre campus offers a look at how its beverages are mixed, bottle and shipped nationwide, according to the company.

At “ArizonaLand,” attendees can “expect a bit of surprise and delight” on a “whimsical journey akin to the famed Willy Wonka tour” that includes free samples of pre-released flavors at a new visitor center, cherry blossom-adorned corridors and a chandelier made from an old bottling filler.

In addition to showcasing the beverage-making process, AriZonaLand seeks to serve as a museum and gallery of the brand’s storied history, spanning over 30-plus years of fan loyalty and success.

Besides learning more about Arizona’s unique flavors and bottle designs, tour-goers will gain insights into the company’s vision for the future as well as founder Don Vultaggio’s journey from truck driver to entrepreneur.

In a statement, Vultaggio said, “We’re incredibly excited to open the doors of AriZonaLand to the public. This facility is more than just a factory—it’s a celebration of our brand’s legacy and a testament of our commitment to quality beverages. We can’t wait to share the AriZona experience with our fans and the local community.”

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Headquartered on Long Island, N.Y., the family-owned company sells $6 billion worth of tea, juice, water, energy drinks and cocktails annually, according to Forbes. 

Earlier this year, Vultaggio made headlines for vowing to do his best to keep the cost of a 23-ounce can of AriZona Iced Tea under $1.

Since hitting stores in 1992, the brand’s canned drinks have always cost 99 cents.

He told NBC’s “The Today Show” in June that the company has been able to maintain that price due to several factors, including production speed, shipping practices and “thinner” cans.

Additionally, Vultaggio said Arizona relies more on word-of-mouth, instead of spending a hefty amount of money on advertising that will need to later be recouped through sales. The company also focuses on increasing the number of products sold at a low price point so it can avoid passing increases to consumers, he said.

Arizona produces its cans and bottles in multiple locations across the U.S. and Canada. However, the 1.2 million-square-foot manufacturing and warehouse space launched five years ago in Keasbey is its largest facility.

According to Arizona, reservations for the free experience will open soon on its website. The tour is suitable for all ages.

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