Valerie Oswalt has been appointed executive vice president and president of Campbell Snacks by Campbell Soup Co. in Camden, effective March 9.
Oswalt will lead the division, which generated approximately $3.8 billion in net sales in fiscal year 2019 and is home to brands like Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July. She will report to Chief Executive Officer Mark Clouse and will a become member of the Campbell leadership team and a corporate officer.
Campbell is the No. 3 snack company in the country.
“Having worked closely with Val in the past, I have seen firsthand her ability to lead large organizations and deliver strong business results,” Clouse said in a statement. “I’m confident that she is the right choice, and a great cultural fit, to grow our differentiated snacks portfolio. Her diverse background and cross-functional expertise will be invaluable to our leadership team and to our company.”
Prior to joining Campbell, Oswalt most recently served as CEO of privately held trail mix and nut products company Century Snacks, where she led the turnaround of the business with a portfolio of more than 400 branded, private label and commercial products, according to an announcement.
She previously served as president of Mondelez’s North American Confections business, a $1.5 billion portfolio with well-known brands like Oreo, Cadbury, Trident, Halls and Sour Patch Kids.
Earlier in her more than two decade career, she held executive roles including president of North American sales at Mondelez and vice president, Walmart Customer Team Coffee, Beverage and Grocery at Kraft Foods Group. She began her career as an accountant at Deloitte.
“I’m excited to join Campbell, a company with a rich history rooted in iconic brands,” said Oswalt in a statement. “The company’s snacks division has delivered impressive growth, and I look forward to working alongside this team and leading this business as we accelerate its momentum.”
Oswalt is a member of the board of directors for FMI: The Food Industry Association, a Washington, D.C.-based trade group for food marketing, food retailers, and wholesalers which recently rebranded from the Food Marketing Institute.