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Campbell Soup Co. sold its Pop Secret popcorn business to Our Home, a Boonton-based wholesome snack maker.

The Camden-headquartered soup and snacks giant did not disclose financial terms of the deal in its Aug. 26 press release announcing the sale.

Chris Foley, executive vice president and president of Campbell’s snacks, believes the divestiture of Pop Secret “will drive greater focus and accelerated growth across our snacks division and portfolio of leading brands.”

“This marks another step in our journey to strategically focus our snacks portfolio,” he said.

Pop Secret joined Campbell’s lineup after the $6.1 billion purchase of Snyder’s-Lance  in 2018. In fiscal year 2024, it generated net sales of $124 million, according to the company.

Like other consumer packaged goods companies, Campbell has been busy adjusting its portfolio in recent years to prioritize growth. Within New Jersey, B&G Foods in Parsippany and Hain Celestial in Hoboken are doing similar.

In March, Campbell closed its $2.7 billion acquisition of Sovos Brands Inc. – the parent company of Rao’s pasta sauce. The company sold off its Emerald Nuts snack brand last year to private label healthy snacks maker Flagstone Foods.

Bringing home an ‘iconic popcorn’

Commenting on the acquisition, Our Home founder and Chief Executive Officer Aaron Greenwald said he believes it will strength the company’s status as “a premier independent snacking platform.”

“The brand’s significant MULO [multi-outlet retail data] consumption and widespread household recognition, combined with our extensive manufacturing capabilities, creates a unique platform for growth and innovation in the market,” he said. “ … The acquisition of the Pop Secret brand significantly enhances Our Home’s product offerings, reinforcing its commitment to providing innovative and better-for-you products to discerning consumers. Pop Secret will bring an iconic popcorn with close to 40 years of history and innovation to the Our Home portfolio, with an emphasis on authentic, real butter flavors and a focus on making snacks as healthy as they are irresistible.”

Our Home’s brands also include Popchips, Food Should Taste Good, Real Food From The Ground Up and You Need This.

As part of a larger effort to accelerate growth, the 6-year-old company has made several other moves in recent months. That includes acquiring R.W. Garcia chips and Good Health savory snacks from Utz Brands. That $182.5 million all-cash deal also included three manufacturing facilities in North Carolina, Nevada and Pennsylvania.

In April, Our Home purchased two Utz-owned production plants in Pennsylvania and Massachusetts for $18.5 million. Terms of the sale include a transition services agreement that calls for Our Home to co-manufacture certain Utz products for up to a year.

The following month, Our Home acquired Sonoma Creamery, a cheese and snack producer based in California’s famed wine country. In addition, Our Home gained a production facility and warehouse from Sonoma Creamery, bringing its total manufacturing footprint to eight sites nationwide.