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On Wednesday, Denholtz Associates announced it was excited to introduce Denholtz Properties.

With a brand-new corporate headquarters in downtown Red Bank, the new identity represents the next chapter in Denholtz’s proud history as a privately-held, fully integrated commercial real estate development and investment company.

“For over six decades, the Denholtz name has been synonymous with opportunistic, community-focused commercial real estate investment. Today marks the next chapter in our ongoing evolution as we introduce Denholtz Properties,” said Steven Denholtz, chief executive officer.

As Denholtz Properties, the company will refocus its investment strategy on opportunities in emerging markets, particularly in central New Jersey and Florida, with a special focus on industrial, office, retail and residential development in transit-oriented urban cores to bring transformative real estate development to local communities.

With a new name comes a new look to match. A new logo, website, and office space have all been designed to better represent Denholtz Properties’ continued evolution and growth.

The firm’s new office at 116 Chestnut St. is just feet from the Red Bank New Jersey Transit train station, demonstrating the company’s commitment to their new strategy. Home to more than 60 employees, the 12,080-square-foot office space has been designed around the needs of a truly modern real estate company. The new office will enable Denholtz Properties to provide superior real estate solutions through enhanced collaboration.