Meadowlands Chamber CEO Jim Kirkos speaks with NJBIZ Editor Jeff Kanige on March 10, 2026. - NJBIZ
Meadowlands Chamber CEO Jim Kirkos speaks with NJBIZ Editor Jeff Kanige on March 10, 2026. - NJBIZ
Jeffrey Kanige//March 16, 2026//
In a matter of weeks, the world will begin descending upon New Jersey. Specifically, the Meadowlands region, as the FIFA World Cup 2026 begins play. The tournament is the world’s biggest sporting event, and key matches – including the final – will be played at MetLife Stadium in East Rutherford.
Most NJBIZ readers will know all that. But few may know what’s going on behind the scenes as businesses get ready to welcome an estimated 1 million visitors who some estimates suggest will spend billions of dollars here.
Jim Kirkos knows. In fact, he’s one of the primary behind-the-scenes movers, with the organization he leads – the Meadowlands Chamber – helping business owners and executives prepare for the weeks-long tournament.
In this edition of NJBIZ Conversations, Kirkos discusses those preparations, the lessons learned from previous events like Super Bowl XLVIII in 2014, and how businesses can take advantage of the opportunity.