Hackensack Meridian Health announced three appointments on Tuesday: Dorie Klissas to the role of senior vice president and chief marketing officer, Dr. Daniel Varga as chief physician executive, and the promotion of Dr. Amy Frieman to chief wellness officer.

In her new role, Klissas will oversee the planning, development and execution of the health network’s digital engagement, brand strategy, communications and marketing initiatives.

“I am delighted to welcome Dorie Klissas to our team of leaders and innovators,” said Robert Garrett, chief executive officer of Hackensack Meridian Health. “She brings a proven track record along with a uniquely impressive skillset and I look forward to our partnership.”

Klissas joins HMH from the Icahn School of Medicine at Mount Sinai in New York City, where she served as senior associate dean of marketing and communications, and as vice president of marketing and communications for the Mount Sinai Health System. Prior to Mount Sinai, she was a leader of Media and Public Relations at Montefiore Health System, as well as NYU Langone Health.

Klissas is also an Emmy-winning producer who served as chief medical producer for the CBS Evening News with Katie Couric.

Meanwhile, Varga will lead and oversee the health network’s physician enterprise to achieve best possible quality outcomes, co-lead Care Transformation Services, and be responsible for medical management of the clinically integrated network.

Varga joins Hackensack Meridian Health from Texas Health Resources (THR). There, he served as a senior executive vice president and chief clinical officer, with joint accountability in all clinical operations, clinical informatics, and quality performance improvement. He also led the development of a high-reliability health care model at THR.

Prior to THR, he served as chief clinical officer of KentuckyOne Health, and as chief medical officer at St. Joseph’s Health System, SSM Health Care and Norton Healthcare. Widely published in his field, his honors include the Every Moment Matters Award from the Presbyterian Health Services Foundation.

As chief wellness officer, Frieman – who has been with the organization since 2010 as corporate medical director of Palliative Care Services – will serve to improve the clinician experience and optimize patient care delivery.

She is also an assistant professor at the Hackensack Meridian School of Medicine at Seton hall University and a clinical assistant professor at Rutgers Robert Wood Johnson School of Medicine. In her academic career, HMH said Frieman has focused on the intersection of medicine and the humanities.