Sephora to open 2 NJ locations in 2019

Gabrielle Saulsbery//March 11, 2019//

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Make-up retailer Sephora will open 35 new locations, including two in New Jersey, in 2019.

Locations are slated to open at American Dream in East Rutherford and Shrewsbury.

“At Sephora, we are constantly working to further enhance, personalize and simplify the omnichannel experience for our clients, so the connection between the physical and digital is virtually seamless and highly customized at every touchpoint,” said Mary Beth Laughton, executive vice president of omni retail at Sephora in a statement.

“We are thrilled to be opening in even more communities this year, bringing the best of prestige beauty, including our passionate Beauty Advisors, to more clients across the U.S., in real life,” she said.

This marks five years of brick-and-mortar growth for Sephora.