Spirit Halloween is marking its 40th anniversary by giving away $40,000 in gift cards to help fans celebrate the spooky season.

Between Sept. 22 and Sept. 25, the Egg Harbor-based specialty retailer is set to award $1,000 gift cards to 40 of its Instagram followers “to make their Halloween dreams, or nightmares, come true,” according to a press release announcing the promotion.

Scheduled to open more than 1,500 pop-up locations across the U.S. and Canada this season – a record for Spirit Halloween – the brand is considered the go-to destination for costumes, decorations, props and accessories. It also operates an online store, year-round.

For its milestone birthday year, the retailer is also bringing back a fresh twist on its beloved “Spirit Hallows” in-store theme, boasting cemetery-inspired design details that are complete with animatronics.

According to Spirit Halloween, about 950 locations are open already.

Within New Jersey, the retailer has launched shops in Bridgewater, Cherry Hill, Deptford, East Brunswick, East Hanover, Egg Harbor, Freehold, Glassboro, Hackettstown, Holmdel, Manahawkin, Manalapan, Marlton, Mays Landing, Morris Plains, North Brunswick, Old Bridge, Paramus, Rio Grande, Riverdale, Rockaway, Succasunna, Turnersville, Voorhees, Watchung, Wayne, Williamstown and Woodbury.

It will soon begin welcoming shoppers in Aberdeen, Burlington, Clifton, Eatontown, Franklin (Sussex County), Howell, Lawrenceville, Middletown, Springfield, Toms River, Totowa, Vineland and Woodbridge.

A full list of stores can be found here.

“We’ve seen Halloween grow from a single day of excitement into a season-long celebration, with so many enthusiasts showcasing their love for Halloween all year long,” Spirit Halloween CEO Steven Silverstein said in a statement. “As we open doors for our landmark 40th season this year, we look forward to sharing our biggest season yet. However you celebrate this season, we have everything Halloween fans need, from the classics to the hottest new trends.”