Goldfish

Rao’s Homemade, a brand of The Campbell's Co., debuted its first float in the Macy’s Thanksgiving Day Parade in 2024.
Nov 24, 2025

2 Campbell’s brands return to Macy’s Thanksgiving parade

The appearances from Rao’s and Goldfish will include the smallest float ever to feature in the annual holiday tradition, along with the "Pasta Knight" comeback.

Goldfish Retrieval Service from Pepperidge Farm Goldfish crackers
Jul 3, 2025

Campbell’s Goldfish crackers pop up with free Jersey Shore car wash

Set for July 3-4 in Manahawkin, the “Goldfish Retrieval Service” will offer beachgoers complimentary scrubs and vacuum service as well as custom snack mixes.

Goldfish is temporarily renaming its cheddar crackers to the "more adult" name of Chilean Sea Bass. A company representative said the snack sold out twice on launch day.
Oct 24, 2024

Camden-based Campbell’s renames Goldfish crackers to appeal to adult snackers

The food giant is temporarily tweaking the moniker of the fish-shaped cheddar treat, part of a $1 billion brand that accounts for a quarter of the company's snack portfolio.