March Madness

Prudential Center
Mar 27, 2025

Prudential Center ready to rock March Madness

“[W]e always say we are in the big event business,” Dylan Wanagiel, vice president, Sports Properties & Special Events, told NJBIZ ahead of Thursday's tip-off. “And quite frankly, it doesn’t get much bigger than March Madness."

Prudential Center
Mar 27, 2025

March Madness arrives in Newark

The big-ticket event offers an opportunity for the Brick City to put all it has to offer on display. To that end, officials recently announced the collaborative launch of a mobile passport that aims to engage visitors and encourage residents to explore the Arts and Education District’s small business and cultural institutions.

Ferrero North America’s Kinder Bueno brand is launching its first college athlete partnership with Rutgers basketball star Dylan Harper.
Mar 21, 2025

Kinder Bueno launches 1st college athlete partnership with RU basketball star

The Parsippany-based confectionary giant celebrated its new collaboration with top NBA draft prospect and Rutgers player Dylan Harper with a giveaway for a year's supply of chocolate bars.

Atlantic City
Apr 17, 2023

March, Q1 numbers show bright spots for NJ gaming

For the quarter, casinos won $655.3 million, 7% higher than the same period last year and 9.7% above 2019’s pre-pandemic figures of $597.1 million.

The National Bobblehead Hall of Fame and Museum in Milwaukee unveiled the Fairleigh Dickinson Knights Bobblehead.
Mar 28, 2023

Special FDU bobblehead marks historic tournament win

For the second year, a New Jersey school has inspired an officially licensed, limited-edition collectible from the National Bobblehead Hall of Fame and Museum.

Princeton University
Mar 24, 2023

Princeton’s tournament run reignites March Madness fever in NJ

A year after the Saint Peter's Peacocks turn in the Elite Eight, the ivy league school has all eyes - and potentially sports betting dollars - on Jersey.

Basketballs
Mar 13, 2023

March Madness wagers to hit 68M, AGA projects

According to American Gaming Association President and CEO Bill Miller, the NCAA tournament "is one of the best traditions in American sports – and America’s most wagered-on competition."