New Jersey Division of Travel and Tourism

Visit Atlantic City Soar & Shore Festival
May 8, 2026

NJ tourism spending hits $51.9B record ahead of World Cup

With America's 250th birthday also due this summer, officials are optimistic about the economic impacts the high-profile events can help bring to the state.

Beachgoers enjoy a hot summer day in Belmar.
May 9, 2025

NJ tourism hits $50.6B; state eyes World Cup growth

With the FIFA World Cup and 250th anniversary ahead, state officials project continued industry growth.

American Dream in East Rutherford
Jul 18, 2024

NJ tourism officials expect strong summer season after busy 4th of July

Leading up to and following the holiday, Monmouth and Ocean counties reported up to 95% hotel occupancy and 100% Airbnb bookings, according to the state Division of Travel & Tourism.

The beach at Wildwood Crest. PROVIDED BY WILDWOODS
May 24, 2024

Summer on the Jersey Shore inspires mostly sunny economic forecast

For 2024, the state projects 124.23 million visitors and spending of $51.4 billion. Meanwhile, total state and local taxes generated from visitor supported activity is projected to rise to $5.3 million.

American Dream skating rink
Dec 8, 2023

NJ expands ‘Little State, Lotta Wow’ campaign into winter season

Targeting the Philly and New York markets, which make up more than 50% of the state’s visitation, the expanded promotion touts all that the Garden State has to offer during the colder months.