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Tag Archives: Prudential

Prudential re-debuts iconic Rock campaign

Prudential reintroduces "the Rock" to America during the Olympic Games opening ceremony on July 23, 2021.

First introduced 125 years ago, the marketing campaign marks a renewed emphasis on the company’s Rock Solid financial solutions, planning and investments, supporting people to find their “rocks” during a time when financial security remains an elusive goal for many.

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Empower Retirement to acquire Prudential’s retirement business

Prudential Financial's new office tower in Newark.

According to the Newark-based seller, the sector comprises more than 4,300 workplace savings plans, through which approximately 4 million plan participants have saved $314 billion in assets as of March 31. It has 1,800-plus employees who provide record keeping and administration services to financial professionals, plan sponsors and participants.

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