The Buy Black program, presented by Prudential, is a business and marketing initiative that seeks to expand access and opportunity for Black entrepreneurs. As part of the selection, the brand from Rutgers legend Eric LeGrand will be featured on team helmets for road games this coming season.

The funds will help companies grow, create job opportunities and sustain an inclusive local economy, New Jersey Community Capital said.

EOCF in the Brick City will work with Greater Newark Enterprises Corp. and LISC Greater Newark to generate loans for 50 small businesses, along with 500 hours of technical assistance.

The organization provides grants to nonprofits to help close the financial divide by creating inclusive workplaces and communities and accelerating economic mobility.

Companies can submit applications for the 2021-22 season starting Oct. 13, with the winner to be named in mid-November and to appear on helmets starting in December.

Dylan Tyson will lead the sector, bringing together Individual Annuities and Institutional Investment Products, while Yanela Frias was named to lead Group Insurance.

Linda Gibson takes on the role as the Prudential Financial division announces its new moniker, and the launch of a dedicated Defined Contribution unit, PGIM DC Solutions.

According to the company, 20 students will be recognized for their solutions to social issues, and five for their solutions to financial barriers. 

The DEI Portfolio Investment Steering Committee will govern future investments and evaluate funds based on specific factors including diversity of fund management ownership, diversity of the portfolio management team and impact of the investment strategy on diverse populations.

First introduced 125 years ago, the marketing campaign marks a renewed emphasis on the company’s Rock Solid financial solutions, planning and investments, supporting people to find their “rocks” during a time when financial security remains an elusive goal for many.

According to the Newark-based seller, the sector comprises more than 4,300 workplace savings plans, through which approximately 4 million plan participants have saved $314 billion in assets as of March 31. It has 1,800-plus employees who provide record keeping and administration services to financial professionals, plan sponsors and participants.