Scheduled to open in Fall 2019, American Dream in East Rutherford on Tuesday announced a 10-year partnership with The Coca-Cola Co. and its local bottling partner, Liberty Coca-Cola Beverages.
One of the retail areas in American Dream Meadowlands. – TRIPLE FIVE WORLDWIDE
The multimillion-dollar alliance between the two brands will fully-integrate Coca-Cola’s portfolio through dining, fashion, music, art and entertainment at the complex.
Upon opening, American Dream will include more than 450 retail, food and specialty shops, along with more than 15 entertainment offerings. The complex will be 3 million square feet and projects 40 million visitors annually.
“Coca-Cola is the American Dream,” said Don Ghermezian, president, American Dream. “The Coca-Cola Co. is unmatched globally and when two best-in-class brands come together, the possibilities are endless. At American Dream, we are giving Coca-Cola the stage to interact with guests like never before, weaving their products through all facets of our one-of-a-kind community.”
Coca-Cola’s integration throughout American Dream will feature bespoke events that include their network of athletes, influencers and celebrities year-round within the American Dream community.
It will also feature an in-line social media storefront, presented by Coca-Cola, that will serve as interactive space with a podcast studio, and media wall connecting consumers in real-time with social media content throughout American Dream.
Additionally there will be Coca-Cola green rooms that will be designed in collaboration with Coca-Cola. These spaces will allow VIPs to recharge pre- and post- event, while enjoying their favorite beverages from The Coca-Cola Co.’s beverage portfolio.
Another branded dining destination will be Coca-Cola Eats which will seat approximately 800 guests and offer a wide array of local and global cuisines served alongside the variety of beverage options from The Coca-Cola Co.
As American Dream’s official soft drink partner, Coca-Cola beverages will be integrated in culinary and entertainment experiences throughout the property.
American Dream and Coca-Cola also said they will partner with local artists to create unique pieces that will be displayed in branded areas. Coca-Cola will also create an iconic sign that will be featured on American Dream’s exterior façade. The partnership provides many innovation opportunities, American Dream said, including exclusive ‘American Dream’-flavored beverages.
