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Triple Five, Vice bringing food hall concept to American Dream

Vice Media LLC’s food and culture brand Munchies is coming to life for the first time as Munchies Food Hall in East Rutherford’s coming megamall American Dream.Vice Media LLC’s food and culture brand Munchies is coming to life for the first time as Munchies Food Hall in East Rutherford’s coming megamall American Dream.

Eighteen vendors will occupy 38,000 square feet with unique and diverse culinary offerings and experiences, including demos from visiting chefs and interactive installations. The space will also include places to film Munchies content and chef demos.

“It’s about creating a memorable environment where our customers will interact, learn and experience food like never before, said American Dream Leasing Senior Vice President Dimitri Lalagos. “Our restaurateur partners will be provided with attractive design and construction amenities to showcase and attract the best talent. Most importantly, you can score a great Martinez cocktail to wash down the Beef Marrow Cheeseburger and Eggplant Tempura.”

American Dream President Don Ghermezian expressed enthusiasm about the partnership.

“Instead of partnering with a celebrity chef, which is totally expected, we crossed three rivers and the island of Manhattan to find the ideal partner to collaborate on this first-of-its-kind food hall,” Ghermezian said in a prepared statement. “The Munchies Food Hall will curate tenant selection and global culinary experiences, while simultaneously creating events, activations and content not found anywhere else.”

American Dream is slated to open in 2019.

Gabrielle Saulsbery
Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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