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Nothing Bundt Cakes will celebrate the launch of its latest New Jersey shop with an upcoming weekend filled with freebies.

The new specialty cake concept is located at 2229 N. 2nd St. in Millville. A  grand-opening celebration is set for May 15. The event includes a 5 p.m. ribbon cutting with local, county and state officials, as well as the Greater Millville Chamber of Commerce.

As part of the festivities, the location will give 20% off in-bakery cake purchases between May 15–17. The promotion is available to municipal employees, healthcare workers, teachers, school staff, first responders and military members with a photo ID.

The first 250 guests starting at 9 a.m. May 16 will receive a punch card to redeem free Bundtlets – individually packaged personal bundt cakes – for a year at the Millville location. Nothing Bundt Cakes will also hand out free confetti Bundtlets to customers beginning at 10 a.m. May 17 while supplies last (one per guest). Both offers are available only to individuals age 18 and up, according to the store.

Founded in 1997, the Las Vegas-born brand is known for its menu of handcrafted Bundt cakes in a variety of sizes, ranging from full to miniature. Customers can serve the cakes for special occasions, such as birthdays, holidays, showers, anniversaries and graduations, or as a sweet pick-me-up any day of the week.

Cakes are baked daily using high-quality ingredients, including real eggs, butter and cream cheese, in 40 unique designs and 10 flavors.

‘The best of both worlds’

Nothing Bundt Cakes launched a franchise program in 2006. Since then, the business has grown to more than 800 spots across North America. Nothing Bundt Cakes has added roughly 100 bakeries annually since 2023. It aims to reach 1,000 locations by next year.

Within New Jersey, it has 22 outposts open. Stores are coming soon to Newton and Ramsey.

Commenting on his launch in Millville, local Nothing Bundt Cakes operator Hansraj Agrawal said, “We have already received an incredibly warm welcome and look forward to being an active part of this community.”

Nothing Bundt Cakes Director of Operations Steven Pavlounis praised the location. He noted its position as a “central hub between Philadelphia and the Jersey Shore.”

“This city has the best of both worlds – feeling like a small town in many ways but with great access to many larger metropolitan areas,” he said.

At Cumberland Crossing Shopping Center, it joins a tenant mix that includes Dollar Tree, Hobby Lobby, GameStop, The Vitamin Shoppe and Walmart.

In Millville, Nothing Bundt Cakes is open Monday through Saturday, 9 a.m. to 8 p.m.; and Sunday from 10 a.m. to 6 p.m.

2229 N. 2nd St., Millville: