Anywhere rebrands business units

After its major rebranding announced in May, real estate giant Anywhere Real Estate Inc. – formerly Realogy Holdings Corp. – unveiled new names for its business units July 14. 

The new monikers are: 

• Anywhere Brands: Formerly Realogy Franchise Group, a franchisor of residential real estate brokerages with more than 21,000 offices and approximately 332,000 independent sales associates in 119 countries and territories;  
• Anywhere Advisors: Previously called Realogy Brokerage Group, one of the nation’s largest owners and operators of residential real estate brokerages with 680 offices and approximately 56,000 independent sales agents principally under the Coldwell Banker, Corcoran and Sotheby’s International Realty brand names; and 
• Anywhere Integrated Services: Formerly Realogy Title Group, the company’s title, mortgage and insurance business. 

Ryan Schneider, Anywhere president and chief executive officer, said in a statement that the new names “will more effectively highlight our renowned brokerage brands, trusted relationship with the consumer, and deep service integration.” 

“Each of these businesses play an essential role as we move forward with our vision to empower everyone’s next move by building a more push-button-simple real estate transaction process,” Schneider continued.  

When the rebranding was announced, the Madison-based company said the new name emphasizes to its customers that it can meet them “at any point in the real estate transaction journey.”