After its major rebranding announced in May, real estate giant Anywhere Real Estate Inc. – formerly Realogy Holdings Corp. – unveiled new names for its business units July 14.
The new monikers are:
Ryan Schneider, Anywhere president and chief executive officer, said in a statement that the new names “will more effectively highlight our renowned brokerage brands, trusted relationship with the consumer, and deep service integration.”
“Each of these businesses play an essential role as we move forward with our vision to empower everyone’s next move by building a more push-button-simple real estate transaction process,” Schneider continued.
When the rebranding was announced, the Madison-based company said the new name emphasizes to its customers that it can meet them “at any point in the real estate transaction journey.”