Newark-based Audience Town announced Oct. 5 it was invited to participate in the Moderne Ventures Passport Program, a leading financial and business development partnership that builds resources and expertise among early-stage real-estate tech startups.
The program will help the real estate advertising platform further develop its technology for predicting and reaching more than 40 million Americans who move each year , nd typically spend $10,000 or more during the weeks before and after their move.
“The program provides strategic guidance, mentorship, industry exposure, business development opportunities, and financial benefits that are all very valuable for a company at our stage of growth,” said Ed Carey, Audience Town‘s chief executive officer, in a prepared statement. “The real estate industry is very eager to learn new ways of investing in data-driven, digital marketing outside of big listing portals, social, and search, especially since the pandemic has turbo-charged the process of people reassessing where they want to live.”
The Moderne Ventures Passport program is designed to de-risk investment and generate higher returns for its partners and participants. Its portfolio includes other notable PropTech companies such as EasyKnock, Hippo, Homesnap and Porch. Since its launch in 2008, its fund has raised more than $2.1 billion for early-stage real-estate tech startups.
“Entrepreneurs continue to provide next-level solutions to our industry’s toughest challenges, whether it be mitigating fraud, improving analytics and advertising, bridging the wealth gap, helping consumers enter the real estate market sooner, managing workflow, or solving for ESG pain points,” said Constance Freedman, founder and managing partner of Moderne Ventures.
