Moves aim to bolster North American consumer health position
Linda Lindner//June 23, 2020//
Moves aim to bolster North American consumer health position
Linda Lindner//June 23, 2020//
Tuesday brought some leadership changes to Bayer Consumer Health, with the Whippany-based company saying two of its executives are taking on new responsibilities as the business moves to strengthen its position as a leader in consumer health care in the North America region.
Dave Tomasi is named North American chief commercial officer and Jeff Jarrett was named North America chief marketing officer.
The appointments come as Patrick Lockwood-Taylor takes on the role of president of Bayer in the United States, which was announced earlier this month, while maintaining many of his current responsibilities as regional president of consumer health North America and member of the Consumer Health Executive Committee.

After one and a half years at Bayer, Tomasi previously served as senior vice president across Allergy, Pain, Cardio, Women’s Health and Nutritionals categories, and held responsibilities for delivering this portfolio’s business results and future strategies. Brands include Aleve, Midol, One-A-Day, Flintstones and Claritin. In his new role, Tomasi will add to his responsibilities overseeing North American Consumer Health Division Strategy & Operations and in-market Dermatology.
Leading up to this new appointment, Tomasi spent more than 23 years in the consumer products industry and 10 years in global over the counter medicine. He spent more than 20 years with Procter & Gamble in various roles, including brand franchise and marketing director positions. Prior to Procter & Gamble, Tomasi served six years in the military as an artillery officer in the U.S. Army.
Tomasi is an executive sponsor for Bayer’s military veterans’ Business Resource Group known as BRAVE. Outside of Bayer, he is a board member for the Consumer Healthcare Products Association. He holds a Civil Engineering degree as a graduate of the United States Military Academy at West Point and a Master’s of Business Administration from Oklahoma City University.

Jarrett joined Bayer Consumer Health as senior vice president in 2019 and has led marketing across the Dermatology, Cough/Cold and Digestive Health businesses. He has also headed Marketing, Digital and eCommerce operations in North America, as well as Media and Analytics/Insights. Jarrett has served as interim leader for the Global Pain/Cardio Business Unit since January 2020.
In his new role as CMO, he will maintain his current marketing responsibilities while taking on new ones, like upstream brand and innovation development.
Jarrett has more than 22 years of experience in global and local marketing leadership roles and seven years in global and local finance positions. Most recently, he was chief marketing officer of The Oneida Group, a private equity-owned turnaround business. Prior to that, Jarrett was with Procter & Gamble for 19 years holding various positions of increasing responsibility in marketing and finance, ultimately becoming senior vice president of Marketing on the Duracell brand prior to leaving the company. Before joining P&G, Jarrett spent time working in Treasury for Mobile Oil Corp.
He holds an MBA from Duke University, and a Bachelor’s in Finance from the University of Virginia.