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Cruelty to Candy Animals
Listen to this articleIN THE NEWSAnimal rights groups performed a drive-by and helped knock off Kraft Foods’ new Road Kill Gummi Candy. This post-traumatic product from KraftÂs Trolli division consisted of partly squished-looking fruit-flavored snakes, chickens and squirrels with tread marks across their bodiesÂa distinct departure from the look of the companyÂs cute Gummi Bears. It seems that Kraft, which in November announced plans to sell off its Trolli and other candy brands to The Wm. Wrigley Jr. Co. for approximately $1.5 billion, halted production after the Trenton-based New Jersey Society for the Prevention of Cruelty to Animals threatened a boycott, complaining that the candy sends the wrong message to kids. The company didnÂt mean to be insensitive, says Jim Low, a Kraft brand manager. Lisa Lange, spokeswoman for the Norfolk-based People for the Ethical Treatment of Animals, reports that the organization received Âhundreds of e-mails from people who were upset about the candy. She adds that PETA, which also complained to Kraft, is glad that the food maker rethought its strategy.
