Sportsbook operator Draftkings will be the official sports betting operator for the New York Giants, based at the MetLife Stadium in East Rutherford, according to a Wednesday morning announcement.
Under the “multi-year agreement,” though it is not immediately clear for how many years, Draftkings will run a virtual “SportsLounge” on the Giants’ game days and have access to the use of the the team’s marks and logos.
“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” Giants Chief Commercial Officer Pete Guelli said Wednesday morning in a prepared statement.
“Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway,” said DraftKings Chief Business Officer Ezra Kucharz.
New Jersey’s sports betting market has been considerably lucrative, especially its online sector.
When COVID-19-related shutdowns kept New Jersey’s nine casinos closed between March and July, online gambling and sports betting became lifeboats for the struggling industry. But, that did not stop triple-digit losses for many establishments during that three-month window. And, at the end of August, Borgata Hotel Casino Atlantic City announced plans to lay off nearly 2,300 staff.
But, data for last month show online sports betting brought in a record-high $602 million.