Short Hills-based Dun & Bradstreet on Thursday announced it acquired Orb Intelligence on Jan. 8 for an undisclosed amount. This, combined with D&B’s July 2019 acquisition of Lattice Engines, furthers the commitment and investment the company made to provide its clients with the best-in-industry data, analytical applications and technology.
Orb Intelligence is a digital business identity and firmographic data provider that offers a high quality, global database of information and attributes on 57 million companies, with a focus on building a digital view of a business’s presence, including web domains, URLs, IP addresses and social networks.
“The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns,” said Michael Bird, president, Sales & Marketing Solutions, Dun & Bradstreet.
Orb Intelligence provides the data backbone to many of today’s most well-known B2B sales, marketing and analytics organizations focused on digital marketing or sales initiatives.
“To be acquired by Dun & Bradstreet, which helps companies leverage data and insights to accelerate revenue, lower cost, manage risk and transform for greater competitiveness, is a wonderful culmination to the journey Orb Intelligence began in 2013,” said Maria Grineva, chief executive officer and co-founder of Orb Intelligence. “We are excited to join Dun & Bradstreet and look forward to working alongside their talented team to deliver a differentiated set of solutions to help businesses improve their competitiveness and growth.”
With the acquisition, clients will benefit from Dun & Bradstreet’s growing portfolio of digital solutions and expertise, including linked digital identity, digital activation and a measurable impact.