The Jolly Green Giant, along with several other iconic mascots, are coming together this holiday season to help end childhood hunger in the U.S. 

As part of a new campaign that runs through Nov. 30, the Parsippany-based B&G Foods-owned veggie brand will donate $1 to No Kid Hungry for every person who hosts a Friendsgiving meal fundraiser in support of the nonprofit. 

Along with a customizable fundraising webpage, those who sign up online will receive access to resources, such as a planning guide, decorations and tips.

To encourage participation, Green Giant recently shared his own festive Friendsgiving with fellow brand ambassadors Little Green Sprout, Ernie L. Keebler, Charlie the Tuna, Pillsbury Doughboy, Lucky the Leprechaun, Cheerios Buzz Bee and Mr. Peanut.

Steven DeFrino, marketing director, Frozen & Vegetables, B&G Foods, said, “We couldn’t think of a better way to mark this year’s holiday than by bringing together some of the most beloved mascots with delicious dishes featuring their brands, to celebrate our support of No Kid Hungry. We hope our Friendsgiving celebration will inspire consumers to host their own Friendsgiving events to help put an end to childhood hunger.”

According to B&G, Green Giant will make a minimum total donation of $25,000 and a maximum total donation of $35,000 to No Kid Hungry.

Jessica Bomberg, director of peer-to-peer fundraising at Share Our Strength, the organization behind the No Kid Hungry campaign, commented, “We’re incredibly honored that the Green Giant brand approached us with the idea of a Friendsgiving filled with beloved brand mascots and their favorite holiday recipes.”

“Thanksgiving is an important time to remember that millions of kids in the United States are living with hunger. Friendsgiving has become one of the most important fundraising moments for our organization, and we look forward to leveraging this creative campaign to encourage more consumers to turn their own Friendsgiving celebrations into fundraisers to raise funds for hungry kids,” Bomberg said.

B&G also put together a free digital cookbook of recipes to try out for the holiday, including: Green Giant Green Bean Casserole, Little Green Sprout Corn Casserole, Mr. Peanut Mascot’s Rosemary Spiced Nuts, Ernie’s Fudge Stripes Pie, Charlie’s Yellowfin Tuna in Extra Virgin Olive Oil Charcuterie Board, Mini Chocolate-Peanut Butter Cheerios Cereal Bites by Buzz Bee, Rainbow Lucky Charms Frosted Cookie Bars by Lucky the Leprechaun and Cranberry-Cream Cheese Crescent Bites by the Pillsbury Doughboy.