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Lidl opens at Brunswick Shopping Center in Middlesex County

Levin Management Corp. said Wednesday it arranged for grocery chain Lidl to open its newest Garden State location at Brunswick Shopping Center in North Brunswick.

The 288,000-square-foot retail property is exclusively leased and managed by LMC, which arranged the 28,000-square-foot, long-term commitment for the German discount grocer.

The North Brunswick location marks Lidl’s 10th food market in New Jersey and the first in-state Lidl lease secured by LMC, which has a long history as a grocery-anchored retail specialist.

Lidl sells its products in more than 100 stores across nine East Coast states.

Lidl at Brunswick Shopping Center in North Brunswick - LEVIN MANAGEMENT CORP.

Lidl at Brunswick Shopping Center in North Brunswick – LEVIN MANAGEMENT CORP.

“The addition of this growing, sought-after grocer is an exciting win for Brunswick Shopping Center and area residents alike,” said LMC Senior Leasing Representative Vanessa Fernandez-Kelty, who arranged the Lidl lease as landlord representative. “As an essential category – and one that has proven to be Internet-resistant – grocery is a significant element and a tremendous traffic driver for any shopping center. Additionally, Lidl’s value-priced platform makes the brand even more desirable during this challenging time for many consumers.”

Brunswick Shopping Center sits on Milltown Road just off Route 1. Lidl joins a co-tenancy that includes a strong mix of national, regional and local retail, restaurants and service providers such as LA Fitness, Muscle Maker Grill, GNC, Dollar Tree, Sally Beauty, McDonald’s, Sherwin Williams, and Community Dental.

Linda Lindner
Linda Lindner covers real estate and is the managing editor for NJBIZ.