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International luxury fragrance brand Amouage debuted its first flagship North America store at American Dream.

The perfumery opened Feb. 13 in the East Rutherford mall’s luxury wing. The store carries Amouage’s full range of Eaux de Parfum, Extraits de Parfum and Attars. Visitors can also curate their own gift selections, choosing among hundreds of fragrance and leather case possibilities.

Founded 40 years ago in Oman, Amouage is renowned for creating some of the most finely crafted perfumes in the world. Its retail presence includes a network of 1,000 department stores, perfumeries and airports around the world, as well as 14 standalone boutiques.

The space at American Dream follows the opening of Amouage’s first flagship in China. Several additional locations are due to be unveiled in Asia, Europe and the Gulf Cooperation Council region before the end of the year.

“Each Amouage flagship is unique. When establishing new landmarks worldwide, the unique characteristics of each location influence the type of stores we create,” Marco Parsiegla, Amouage’s chief executive officer, said in a statement.

“Our geographically sensitive approach tailors the concept for each city, making every Amouage store globally distinctive. Each store is a gateway into the rich tapestry of Amouage’s sensorial world, creating an environment that sparks curiosity and fosters a desire to appreciate the intricacies of our House’s olfactory craftsmanship,” he stated.

Bryan Gaus, senior vice president and general manager of American Dream, commented, “We are ecstatic to add Amouage, a sophisticated and globally acclaimed fragrance brand to The Avenue. Their perfumes will add another layer of elegance to American Dream and provide our customers with the very best in variety and creativity of scents.”

Amouage is open 11 a.m. to 9 p.m. Monday through Thursday and 11 a.m. to 10 p.m. Friday and Saturday.

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