The New York Red Bulls, Harrison’s Major League Soccer team, named Kari Cohen general counsel.
She succeeds Djenaba Parker, who was promoted to the role of senior vice president and general counsel with Red Bull North America.
In her new role, Cohen will oversee all legal matters related to Red Bull New York, Red Bull Arena and Red Bulls Academy; including identifying and addressing legal matters across the company and in regulatory, compliance and real estate matters and governmental affairs.
“We are fortunate to have Kari join our club’s executive leadership team,” said General Manager Marc de Grandpre in a statement. ” Her extensive legal and business experience will be invaluable in furthering our significant growth across all facets of our organization from our first team, Red Bulls II, Academy and Red Bull Arena. Kari’s impact on our sports and entertainment business will be immediate and a key to our future success.”
At BSE, Cohen was responsible for advising the ownership, executive team and employees on key legal matters. She handled the negotiation and drafting of agreements with respect to suite licenses, ticketing, vendors, and naming rights and sponsorships for the Brooklyn Nets, New York Islanders, Barclays Center, NYCB Live Home of Nassau Veterans Memorial Coliseum and Webster Hall.
Cohen was instrumental in scoring Brooklyn Nets’ first sports betting sponsorship agreement with FanDuel, and the first jersey patch sponsorship agreement for the Nets with Infor. Additionally, she negotiated programming alliances for the Atlantic Coast Conference, Atlantic 10 Conference, National Collegiate Athletic Association, 2015 NBA All-Star events, multiple NBA Drafts, Premier Boxing Champions, Live Nation, Rock & Roll Hall of Fame, MTV Video Music Awards, and World Wrestling Entertainment.
At BSE, Cohen was the point person with government officials on issues relating to the development of land around the Nassau Coliseum on Long Island, sports betting, liquor licensing and arena cashless initiatives.