The New Jersey Small Business Development Center (NJSBDC) updated its mission, vision and core values, as well as its tagline.

“These updates … reflect our unwavering commitment to fostering a dynamic and supportive environment for New Jersey’s small businesses,” said Kelly Brozyna, CEO and state director of the NJSBDC in the July 1 announcement.

According to the NJSBDC, the changes unveiled Monday reflect the organization’s ongoing dedication to empowering Garden State businesses and enhancing the impact on the state’s economic development.

“We Help Small Business reach BIG Dreams,” the NJSBDC’s new tagline reads.

The new Mission: To empower New Jersey’s small- and medium-sized businesses through expert guidance and access to a network of resources, fostering innovation, and driving sustainable economic development across the state.

The new Vision: To be recognized as the pivotal force behind transforming New Jersey’s small- and medium-sized businesses into globally competitive, innovative, and sustainable entities contributing significantly to the state’s economy.

Additionally, NJSBDC said it is embracing 7 Core Values, marked by the acronym I.N.S.P.I.R.E.:

• Innovation
• Networking
• Standards of Integrity
• Positive Community Impact
• Inclusivity
• Resilience
• Empowerment

“We believe that by embracing innovation, fostering inclusivity, and prioritizing integrity and community impact – we can drive sustainable economic development and help our businesses thrive on a global scale,” said Brozyna.

As part of this renewed mission to empower and inspire New Jersey’s small businesses, NJSBDC says it invites all stakeholders, partners and the business community to join the effort.