Ocean Resort Casino – the former Revel – announced it is rebranding.
On Wednesday, Ocean Resort Casino took to Twitter to announce it will call itself the Ocean Casino Resort.
Along with the name change, the property unveiled a new logo that includes a turquoise background with “Ocean” written with a more fluid typeface. This is the fourth time the casino has changed its name since its construction in Atlantic City; it was Revel Casino Hotel until 2014, then it was renamed TEN Atlantic City in September 2016. Most recently, it has gone by Ocean Resort Casino.
Our new logo reflects the approachability of the brand, the casual elegance of the property & constant movement towards the future. The color & movement is a direct echo of the ocean. Ocean views can be seen through floor-to-ceiling hotel room windows, restaurants & property. 🌊 pic.twitter.com/wvIQv9WOKe
— Ocean Casino • Resort (@TheOceanAC) April 10, 2019
As revealed, the site’s name was tweaked to better highlight its gambling amenities.
“We are making so many positive changes, it was important to us that our name and brand reflect our commitment to property improvements and to delivering an unparalleled gaming experience,” said Mike Donovan, chief marketing officer and senior vice president.
Donovan said they “are dedicated to putting the casino customer first.”