Online gaming company Betfair shifts N.J. alliance to Golden Nugget Atlantic City

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Betfair, the London-based online gaming operator, has partnered with the Golden Nugget Atlantic City in what is the website’s third partnership since Internet casino games became legal in New Jersey.The company announced Tuesday that, under the agreement, Golden Nugget will offer two online casinos to those eligible to play in New Jersey. Both websites, goldennuggetcasino.com and betfaircasino.com, will operate independently under Golden Nugget’s Internet gaming permit. 

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New Jersey law requires online gaming operators such as Betfair to partner with a permit-holding land-based casino in Atlantic City. Betfair originally partnered with Trump Plaza, but that casino closed in September, prompting the website to strike a temporary partnership last month with Caesars Entertainment.

“We are very excited to move our operations to Golden Nugget Atlantic City, one of the premier resort destinations in New Jersey,” Don Ryan, senior vice president of gaming for Betfair US, said in a prepared statement. “With this relationship, Betfair and Golden Nugget are well positioned to accelerate growth in 2015 and beyond.”

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Thomas Winter, vice president of online gaming for Landry’s Golden Nugget, said, “The combination of our complementary brands will allow Golden Nugget Atlantic City to cater to an even larger demographic of (New Jersey) online players.”

Garden State casino operators have been offering online gaming since last November under a state law passed earlier in the year. Stakeholders have hoped it would help reverse the fortunes of Atlantic City, but revenue from the platform has fallen short of expectations.

The five casinos that were offering Internet games in October took in about $9.5 million in October, reflecting what has been the norm in recent months. For the year, casinos have recorded about $103 million in online gaming revenue.

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