R.J. Brunelli & Co. tapped by Crumbl Cookies franchisee

R.J. Brunelli & Co. said July 6 it was appointed as the preferred real estate representative for the central and southern New Jersey franchisee of Crumbl Cookies, with an initial location now under construction at Seaview Square in Monmouth County.

Billed as the nation’s fastest-growing gourmet cookie delivery and takeout company, Crumbl currently has more than 160 shops in 30-plus states. The shops feature a rotating menu of four specialty cookies each week, along with the standard favorites: warm chocolate chip and chilled sugar. Cold milk and gourmet ice cream are also on the menu.

Old Bridge-based R.J. Brunelli will work with multi-unit franchisee Karen and Darrell Doucette of Manalapan on site selection and lease execution for locations in the state’s central and southern region. With searches for additional locations now under way, the Doucettes plan on opening three shops within their first year of operation.

Crumbl shops, which typically range from 1,400-1,600 square feet, feature a fully open kitchen, allowing patrons to see the cookies mixed and baked. – PRNEWSWIRE

In its first Crumbl transaction, R.J. Brunelli brokered a lease for a 1,700-square-foot store at Seaview Square, 2303 Route 66 in Ocean Township. The shop is expected to open this October in the 1.1 million-square-foot power center’s pad building facing Route 66, occupying a former Sprint space.

Seaview Square is anchored by Costco, Target, Marshalls, Home Sense, At Home, and Homegoods. Crumbl was represented on the lease by R.J. Brunelli President & Principal Danielle Brunelli and Sales Associate Peter Miller.

“For children and adults alike, walking into a Crumbl location is an exciting multi-sensory experience, as the open kitchen allows you to see the cookies being mixed and baked,” Brunelli said. “With sales primarily going for birthday and school parties, kids’ sports teams and other group events, the cookies are usually sold in large quantities. Consequently, 80% of customers are ‘soccer moms’ or other moms in the 18- to 45-year age group.”