Realogy renames operating segments

Linda Lindner//February 26, 2020//

Realogy renames operating segments

Linda Lindner//February 26, 2020//

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Realogy Holdings Corp. on Tuesday said it would consolidate and adopt a new naming convention for some of its operating segments.

NRT, the business unit that includes Corcoran Group, Sotheby’s International Realty and Coldwell Banker, will be named Realogy Brokerage Group. There will be no change to the name of Realogy Franchise Group, while Title Resource Group, the company’s national title and settlement services business, will go forward as Realogy Title Group.

Madison-based Realogy stressed that the renaming of its operating segments does not change the operational or go-to-market approach for the companies or brands that fall within any of the three main units.

Ryan Schneider, president and CEO, Realogy.
Schneider

“As Realogy continues to transform its efforts in supporting our leading residential real estate brands, brokerages and businesses, we have made significant progress in simplifying our organization to focus on our core drivers,” said Ryan Schneider, Realogy president and chief executive officer, in a statement. “Renaming our operating and business segments further streamlines how we communicate our real estate service offerings and amplifies the Realogy name across the work we do.”

In November 2019, Realogy entered into an agreement to sell the company’s Cartus Relocation business, which is expected to close in the next several months. As part of the transaction, Realogy will retain the Cartus affinity and broker-to-broker business as well as the Realogy Broker Network. The business to be retained will be included within the Realogy Franchise Group operating segment, beginning with the first quarter of 2020.