There will be an added bonus for fans in attendance when the New York Red Bulls host Nashville SC at Red Bull Arena in Harrison June 15.

The match will feature a Collectible Night Hosted by Darren Rovell, the club announced June 7. Rovell, an Emmy Award-winning journalist, has covered the collectibles industry and sports business over the past 25 years for outlets such as ESPN, CNBC and Action Network. The New Jersey native recently launched cllct, the first media outlet devoted to the $500 billion collectible and memorabilia industry.

The match marks the first professional sporting event that Rovell has had a hand in shaping. Activations include:

• Pre-game Q&A and storytelling session with Rovell at Red Bull Arena’s CrossBar
• Select items from his personal collection on display
• Match Ball Delivery by Rovell
• Emil Forsberg figurine giveaway to the first 7,500 fans entering Red Bull Arena
• Commemorative ticket giveaway to fans departing the match

In a press release, New York Red Bulls Chief Marketing Officer Elisa Padilla said the club is honored to have Rovell involved in all aspects of creating what expects to be to a unique evening for fans of sports collectibles at Red Bull Arena.

“Darren’s extensive knowledge and inside stories, along with some of the unique collectible items from his personal collection that will be on hand, will make this a one-of-a-kind evening,” said Padilla.

“I have always admired the ingenuity of the Red Bulls and their marketing team,” said Rovell. “The age of collecting has reached a fever pitch – and I am so honored we are now literally bringing it to the pitch!”

Hear more from cllct founder Darren Rovell in this CNBC interview: