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Roseland Residential Trust, a subsidiary of Mack-Cali Realty Corp. told NJBIZ exclusively on Thursday that it is rebranding the Jersey City luxury residential buildings Monaco, Marbella and M2 at Marbella to The BLVD Collection.

The idea behind The BLVD Collection is to bring three distinct buildings, which lease out of the same office, under one family—streamlining the leasing process for renters and providing them with plenty of options.

Virtual leasing is currently available via Matterport 3-D tours as well as personalized FaceTime tours with leasing specialists.

“These three buildings have played an important role in our portfolio of Gold Coast multifamily properties, and we’re eager to breathe new life into the community and provide our renters with all the modern lifestyle conveniences they have come to expect,” said Michael DeMarco, chief executive officer of Mack-Cali Realty Corp. “Our audience of sophisticated, urban, Jersey City renters will enjoy upgraded finishes, even more amenities and services, and unmatched transit access around New Jersey and to Manhattan.”

The BLVD Collection features more than 1,200 apartments and 30,000 square feet of amenities.

The three buildings are now named BLVD 401, BLVD 425 and BLVD 475. Offered are studio, one-, two-, and three-bedroom units, hardwood floors, gourmet kitchens, walk-in closets, in-unit washer/dryers, floor-to-ceiling windows and spacious terraces in select units. Across the three buildings residents enjoy 24-hour concierge services as well as a wide range of luxury amenities such as two fitness centers; heated outdoor pool, whirlpool spa and lounge pool; terrace with BBQ grills, fireplaces, sundeck and lounges, as well as clubrooms and an exclusive sky bar.

In response to the COVID-19 quarantine restrictions, all Roseland residents also have access to a new microsite, Roseland Events, that features virtual classes and resources – from guided meditations to cooking classes. This effort to help connect residents while remaining apart during isolation amplifies Roseland’s unwavering commitment to fostering community for its residents.