After 15 years on the field, National Women’s Soccer League team Sky Blue FC has rebranded as NJ/NY Gotham FC.
Club Chair and First Lady Tammy Murphy said that the team made the change to match its “rapid growth and evolution.”
“Our new name reflects our expanding regional reach and captures the relentless determination, unlimited energy, and incredible diversity of the communities we represent,” Murphy said on April 7.
The rebrand comes after several surveys, fan focus groups and one-on-one conversations with some of the club’s biggest supporters.
“This process is the culmination of a wide-ranging collaboration among our fans, players, front office, and owners,” said General Manager Alyse LaHue in a prepared statement. “The club has a tremendous history and close relationship with its fans, so it was important we listened and remained completely open-minded throughout the process. What emerged is a new brand that is overwhelmingly fan-driven, respectful of the club’s past, and representative of a promising future.”
Gotham’s crest contains elements that give a nod to the club’s growth and past, featuring the Statue of Liberty’s crown at the top. According to a team announcement, Lady Liberty’s crown represents the club’s international ambitions and offers a welcoming symbol for the team’s diverse fan base.
The letters within the crest are an N and a hybrid J/Y, acknowledging New Jersey as the club’s birthplace and its growth in the New York region.
The club’s official colors will still include sky blue and white, while also including “Gotham black.”
“We view our rebrand as a representation of the bold transformation this club has gone through the past few years,” said Vice-Chair Ed Nalbandian in a prepared statement. “It’s the natural next step on our mission to take our club to the next level. We want to inspire our growing fan base and establish ourselves as the preeminent destination for success on and off the pitch.”
New York-raised Matthew Wolff, whose family lives in New Jersey, designed the club’s rebranded visuals.