Social Media Advertising for New Jersey Businesses

Social Media is a part of almost everyone’s life today. That just as true of business leaders as it is for consumers. Yes, yes, there are a few holdouts who eschew all forms of digital social interaction, but their numbers have gotten quite small, and continue to dwindle every day. Social media is integrated into every aspect of our lives, whether we use it to stay in touch with colleagues, read news and opinions, learn about new products, research companies, look for events, and even to be entertained. Here are some quick social media statistics to consider:

• There are 3.96 billion total social media users across all platforms (1)
• The average person bounces between seven different social networks per month
• The average person spends 95 minutes per day on social media (1)

Social media platforms have much user information that marketers can pay for in order to pinpoint and reach desired audiences. In fact, 93% of marketers use Facebook, 78% use Instagram, and 50% use LinkedIn to reach new audiences (1). With all these factors going for it, it should come as no surprise that New Jersey businesses are aggressively turning to social media advertising to find new business opportunities.

What is Social Media Advertising?

Social media advertising is creating paid advertisements that are delivered on social media platforms, including Facebook, LinkedIn, Instagram, and Pinterest.

Why should New Jersey businesses use social ads?

• Almost 90% of marketers say their social marketing efforts have increased exposure for their businesses, and 75% say they’ve increased website traffic. (2)
• 50% of senior marketers say that paid social ads bring in measurable ROI (3)
• Lead generation ads can result in 4.3x more leads than without them (4)
• To get increased reach to new potential audiences with high engagement

Social media advertising for B2B businesses can target users based on specific locations within New Jersey, interests, employment status, organizations, industries, and more. A business can also upload a list of their current partners and create “look-a-like” audiences of new people that match the characteristics of their typical customer.

Choosing the Best Social Media Advertising Platforms

People tend to have multiple social media accounts because each social media platform has a unique audience and is used for different purposes. Businesses in New Jersey must select the social media platforms best aligned with their business objectives and best aligned with where their target audience spends their time. Here’s how:

• Determine their target audience and business objective (building brand loyalty, public relations, lead generation, etc.)
• Select the social media platform that matches their desired audience and has the advertising capability that will help them achieve that objective
• Craft a compelling campaign to drive results

Here is an Infographic on social media breakdown by demographic and purpose:

Crafting a Compelling Campaign

Several different types of ads are available for businesses, including single image, carousel, video, slideshow, and sponsored content formats. Each can serve a unique purpose in your social media advertising strategy. Some are best for driving leads; others are ideal for maximizing awareness. Once you have selected the ad type(s) that match your goals, you can start to craft a compelling campaign. Here are some basic suggestions on what to include in your ad:

• Strongly communicate your brand name
• Have a clear and focused message in each ad and across your marketing program
• Include a strong call to action to drive a response from NJ business decision-makers
• Work with experts in social media advertising and the business industry to execute

Social Media Advertising with NJBIZ

NJBIZ has a team of social media experts that can help you align your business objectives with the right social advertising platforms and the right ads. Our social media pages have large decision-maker followings and understand where they like to spend their time and what will motivate their attention and response. When you partner with us to manage your social advertising, you can reach NJBIZ followers and “look-a-like” audiences through powerful social platforms that drive engagement, response, and viral content sharing.

At NJBIZ, our mission is to help companies do more business and grow the industry. If you’d like more ideas and insights on making social media advertising work for your business, get in touch with one of our business marketing experts by filling out the form below.

(1) Sprout Social, 2022
(2) Revechat, 2022
(3) Forbes, 2020
(4) Hubspot, 2022