Subaru kicks off annual Share the Love campaign at Camden HQ

Camden-based Subaru of America Inc. held a special event on Nov. 15 to commemorate the start of its charitable campaign: Subaru Share the Love.

Employees from the automaker’s headquarters teamed up with the Food Bank of South Jersey to pack and donate 15,000 “KidzPacks,” filled with food items to make up to four balanced meals and snacks for a child.

This year’s “KidzPacks” donations are a 125 percent increase of the one made in 2018 and, Subaru said, a new record to the amount prepped and contributed at one time.

“As we launch our annual Subaru Share the Love Event to support national and local charities, we wanted to once again show our dedication to those in our hometown,” said Subaru of America Inc. President and Chief Executive Officer Thomas Doll. “We hope this special event and landmark KidzPack donation will have a positive impact on the children of Camden, giving them every advantage to grow and learn without hunger.”

The 2019 Share the Love Event runs through Jan. 2, 2020. During that time, the company will donate $250 to a national charity of the customer’s choice – with no cap on total donations a charity can receive – from a list featuring The American Society for the Prevention of Cruelty to Animals, Make-A-Wish, Meals on Wheels America and the National Park Foundation for each new vehicle purchased or leased at more than 600 participating retailers across the country. Retailers can also opt to add a local charity for customers to choose from.