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Game on: New Jersey brands prepare Super Bowl LIX ads
Scheduled for Feb. 9, Fox has already sold out of its inventory of in-game spots, with a 30-second ad reportedly going for $7 million, according to Adweek.
Dove keeps it real with pledge to never use AI-generated models in ads
The brand from Englewood Cliffs-based Unilever USA is one of the first major companies to suggest that artificial intelligence-generated media can be harmful and should be improved, according to NBC News.
NJ companies tap some serious star power for Super Bowl 2024 ads
Scarlett Johansson, Dan Marino and Pete Davidson are among the celebrities helping brands like M&Ms, Hellmann's, Dove and others broadcast their message during the big game.
ShopRite’s Can Can Sale keeps on kicking after more than 50 years
“The strategy was to create a unique merchandising and advertising event,” said Karen O’Shea, a spokesperson for Keasbey-based Wakefern Food Corp., which owns the banner. “Central to the campaign was the catchy tune. It worked and has lasted more than a half century.”
NJ companies taking center stage with 2024 Super Bowl ads
CBS “virtually sold out” of its inventory for in-game spots by early November, with a 30-second commercial reportedly going for between $6.5 million and $7 million, according to Variety.
Mars reuses old ads to promote sustainability
The Newark-based company said repurposing content not only is a lighthearted way to raise consumer awareness about climate change, but also shows other organizations how to leave a lighter environmental footprint in advertising.
SCG Advertising founder Lee Cherenson dies at 94
Lee Cherenson was part of the initial cohort of students at Boston University to complete the U.S.'s first bachelor's degree program in public relations.
Devils partnership becomes brand power play for Edison company
While genucel, owned by Unimed International Inc., already had a loyal following, the natural skincare line is in a different league after being named as the hockey team's Official Team Skincare Partner last year.
Sports leagues, media partners form coalition for safe sports betting ads
A group including the NFL, NHL, MLB, NBCUniversal, Fox and others have come together to help ensure a responsible approach to advertising in the developing industry.
New Jersey joins federal, multistate antitrust suit against Google
The U.S. Department of Justice and attorneys general of eight states allege the tech giant has attempted to eliminate competition in the digital advertising marketplace and create a monopoly over all advertising bought and sold on the internet.
Jersey Mike’s ads feature first celebrity: DeVito
The Manasquan-headquartered franchise enlisted Asbury Park native Danny DeVito, who grew up near the original Jersey Shore sub shop that opened in 1956, for the brand-new “It’s a Jersey Mike’s Thing” campaign.
