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Buybuy Baby closing all stores less than a year after relaunch (updated)
Instead, the former subsidiary of bankrupt Bed Bath & Beyond will become a “digital-first brand,” according to an announcement on its website.
Buybuy Baby celebrating NJ return with in-store events
The relaunch come less than four months after Piscataway-based Dream On Me Inc. spent $15.5 million to acquire the brand's intellectual property rights.
Buybuy Baby’s November comeback includes 4 NJ stores
After purchasing the intellectual property rights of the baby-focused banner for $15.5 million in July, Piscataway-based Dream On Me Inc. says it plans to launch 100 to 120 brick-and-mortar shops over the next three years.
Toys R Us, Buybuy Baby detail latest comeback plans
Ahead of the holiday shopping season, two iconic chains with New Jersey roots plan to make a grand return to the brick-and-mortar retail landscape.
Piscataway-based retailer bids $1.17M for 11 Buybuy Baby leases
Dream On Me Inc. made the move after acquiring the trademark and digital assets of the Bed Bath & Beyond banner earlier this month.
Judge OKs $15.5M sale of Buybuy Baby’s IP to former vendor in NJ (updated)
Launched in 1996 by the sons of Bed Bath & Beyond co-founder Leonard Feinstein, the banner was considered to be the crown jewel of the bankrupt retailer’s portfolio.
Piscataway-based company is top bidder for Buybuy Baby IP (updated)
The reported $15.5 million offer could see Dream on Me Inc. acquire the chain’s trademark, domain, mobile platform and business data.
