Halloween marketing

Adults celebrate Halloween
Oct 21, 2025

Ferrero survey: ‘Adultoween’ trend continues to grow

A new report from the confectionary giant finds adults are increasingly celebrating Halloween, indulging in candy, embracing nostalgia and fueling the fad.

2025 M&M's Halloween Rescue Squad
Oct 7, 2025

Mars brings back free M&M’s delivery on Halloween

The Newark-based food giant is again teaming up with Gopuff to help homes stay stocked for trick-or-treaters.