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Unilever confirms talks to sell food unit to McCormick
Unilever addressed reports it is in discussions with McCormick to sell its food business, including Hellmann’s, Knorr and Marmite, as part of a portfolio overhaul.
NJ brands gear up for Super Bowl LX ads
New Jersey-based brands including Dove, Hellmann’s, Novartis and Ferrero are preparing Super Bowl LX ads as prices reportedly top $8 million per 30-second spot for the Big Game.
Game on: New Jersey brands prepare Super Bowl LIX ads
Scheduled for Feb. 9, Fox has already sold out of its inventory of in-game spots, with a 30-second ad reportedly going for $7 million, according to Adweek.
Smell what they’re cookin’: Hellmann’s, NFL QB team up on mayo-inspired cologne
You read that correctly. The Unilever-owned brand and NFL quarterback unveiled Will Levis No. 8: Parfum de Mayonnaise, which sold out within 90 minutes of its release.
NJ condiment brands embrace the start of mayonnaise season
Hellman's is introducing three new flavors by promoting the Mayo Mani, while Mike's Amazing enlisted Jason Alexander for its latest batch of commercials.
NJ companies taking center stage with 2024 Super Bowl ads
CBS “virtually sold out” of its inventory for in-game spots by early November, with a 30-second commercial reportedly going for between $6.5 million and $7 million, according to Variety.
Hellmann’s now ‘Official Mayo’ at 6 top football universities
After generating much buzz by bringing on Tennessee Titans quarterback Will Levis as a brand ambassador, the Unilever-owned brand hopes to score another touchdown with its newest marketing effort.
Levis gets ‘lifetime supply’ of mayo from Unilever-owned Hellmann’s
Tennessee Titans rookie quarterback Will Levis is the first athlete to ever sign on as a brand ambassador with the Englewood Cliffs-based consumer goods company.
