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Metro Atlantic Athletic Conference rebrand aims to boost identity
The Metro Atlantic Athletic Conference – which includes Rider and Saint Peter’s universities – will rebrand as the Metro Conference, aiming to strengthen identity and reduce confusion surrounding the MAAC acronym.
Exclusive: Phiphen Post rebrands as Palisades Post amid growth (updated)
Englewood Cliffs film company Phiphen has spun off and renamed its post-production arm, supporting New Jersey’s growing film industry with expanded services.
Bacarosa in Nutley to close 4 months after rebrand
The modern Italian eatery from GAC Hospitality replaced The Hudson Rose when it debuted over the summer. In closing, ownership cited challenging restaurant economics.
New era, new identity for Hudson Regional Health system
Four hospitals will bear updated names under the rebrand, which also expands advanced tech including robotic surgery and AI diagnostics.
Violet PR rebrand focuses on economic development storytelling
The updated imagery appears across its website, logo and social media channels – which the firm says reflects its data-driven and creative approach to securing news coverage for clients around the world.
Atlantic City marketing integrated under one brand
“The move allows us to speak as a stronger, united voice, streamlining our efforts in amplifying Atlantic City’s appeal as a premier destination for leisure and business travelers,” said Visit Atlantic City President and CEO Gary Musich. “It also enables us to deliver a greater economic impact for our community.”
Peapack-Gladstone Bank to rebrand in 2025
The move will combine the commercial bank and wealth management division under one name and title, setting it up for regional growth.
Campbell Soup Co. plans name change
“We will always love soup and we’ll never take our eye off this critical business," President and CEO Marc Clouse told investors. "But today, we’re so much more than soup.”
Lee & Associates New Jersey is now the metro area’s largest WBE brokerage
Longtime Lee & Associates Regional Operations leader Jessica Vasil serves as president of the new, Woman-owned Business Enterprise.
Wharton-based mattress manufacturer refreshes identity
SleepOvation, which launched its first product in 2017, now has a new name, visual identity, website, tagline and more.
Snyder Sarno D’Aniello Maceri & da Costa rebrands
The new name comes as the practice celebrates its 15th anniversary, growing from a two-person boutique family law firm to group of 26 legal professionals.
Following merger, PR firm Kivvit rebrands
Last year's union with Subject Matter created one of the largest independent agencies in the U.S., according to the newly renamed Avoq.
